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Amity Outdoors

Strategic Outdoor Hospitality Consulting & Guest Experience Design

Services

Every discipline outdoor hospitality demands. All under one practice.

Twenty-five years of operational leadership across hotels, RV parks and resorts, glamping destinations, and luxury outdoor properties — built into a consulting practice that covers the full scope of what it takes to perform at the highest level.

Category 1 — Core Operations

Operations & Systems

End-to-end operational infrastructure for properties at any stage. SOP development, staff scheduling and role design, vendor management, technology assessment, compliance review, and multi-property operational alignment.

Pre-Opening & New Property Launch

Full launch consulting from ground up to opening day. Site readiness, systems setup, hiring frameworks, training development, soft opening strategy, and first-season benchmarks. For owners who want to open right, not just open fast.

Property Turnaround & Performance Recovery

Structured diagnostic and recovery for underperforming properties. Operational audit, financial analysis, root cause identification, rapid stabilization, and phased recovery. For owners who know something is wrong and need a clear path forward.

Third-Party Management

Full-service management on behalf of ownership: P&L accountability, staffing leadership, operational oversight, and performance reporting. For owners who want experienced day-to-day management without building an internal team.

Category 2 — Revenue & Finance

Revenue Strategy & Optimization

Dynamic pricing, OTA and direct booking optimization, group sales strategy, ancillary revenue, seasonal rate architecture, and financial reporting. Built to strengthen performance year-round.

Acquisition Support & Financial Modeling

Pre-purchase analysis, pro forma development, scenario modeling, SBA financing preparation, and capital structure review. Rigorous financial clarity before you commit.

Owner & Investor Relations

Monthly and quarterly ownership reports, investor communications, lender presentations, and partner-facing summaries. Clear, consistent reporting across single-owner and multi-partner structures.

Financial Infrastructure & Reporting

Accounting system setup, intercompany structure, P&L presentation, KPI dashboards, and budget-to-actual tracking. Financial data that supports decisions, not just documents history.

Category 3 — Guest Experience & Brand

Guest Experience Design

Arrival-to-departure journey mapping, communication standards, pre and post-stay sequences, amenity strategy, service recovery, and return guest development. Your most powerful revenue tool, designed rather than assumed.

Brand Development & Identity

Brand positioning, voice and tone, visual direction, photography and content strategy, and brand extension for portfolios. Includes soft-brand and partnership structuring for independent operators.

Marketing Strategy & Execution

Full-spectrum marketing: digital, social, email, SEO, and GEO. Agency accountability, CRM setup, lead nurturing, content direction, and campaign oversight. Marketing that drives reservations, not just impressions.

Staff Training & Leadership Development

Training program design, GM coaching, leadership development, onboarding systems, and performance management. Builds the team capability that sustains everything else.

Category 4 — Specialty & Growth

Growth Planning & Portfolio Expansion

Growth roadmaps for operators scaling from one property to many. Launch sequencing, portfolio alignment, brand extension, and multi-property management infrastructure.

Marina & Waterfront Property Consulting

Specialized consulting for marina, waterfront lodge, and water-adjacent properties. Operational frameworks, waterfront guest experience, and seasonal revenue strategy.

Glamping, Events & Recreation Consulting

Concept development and operational frameworks for glamping, outdoor event venues, and recreation-anchored properties. Programming, seasonal activation, vendor coordination, and experience design.

Fractional COO & Senior Advisory

Senior operational leadership on a part-time, embedded basis. Decision support, leadership oversight, ownership-level reporting, and strategic planning, without a full-time hire.

Retainer Consulting

Ongoing strategic and operational support for owners who want a long-term partner committed to their sustained success.

Project Engagements

Focused, time-bound work for specific initiatives like launches, turnarounds, or major infrastructure upgrades.

Fractional & Advisory

Senior-level guidance and operational leadership on a part-time, embedded basis to steer high-level decision making.

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