Our Story
About Amity Outdoors
Senior Operations for Outdoor Hospitality
Amity Outdoors provides bespoke operational consulting for investors and owners in the outdoor hospitality sector. Led by veteran operator Amy Hansen, we transform luxury landscape hotels, upscale marinas, and RV resorts into streamlined, profitable assets using field-tested systems.
Our approach is boutique by design. You work directly with a principal strategist, backed by a hand-picked team of specialists as the scope requires. You get high-level expertise and custom-built staffing models without ever getting lost inside the bureaucracy of a large, impersonal firm.
The Founder
About Amy
Amy Hansen is a seasoned senior operator who has spent over twenty years building and managing lodging and outdoor hospitality portfolios from the inside out. Unlike consultants who focus solely on feasibility or design, Amy comes from the operational front lines where occupancy, payroll, and guest satisfaction intersect. She currently serves as Director of Operations for a diverse multi-property portfolio, overseeing luxury landscape hotels, marinas, and RV resorts. Her career is defined by a deep understanding of three traditionally separate disciplines—RV resorts, multifamily residential, and boutique hotels—which she integrates into a single, high-performing system.
Amy founded Amity Outdoors on the belief that the best strategic advice comes from those who remain active in the field. She bridges the gap between vision and reality by implementing systems that scale, staffing based on actual workload, and creating intentional guest journeys. When you work with Amy, you are getting two decades of cross-sector expertise focused entirely on closing the gap between what your property is and what it is capable of becoming.
As a senior operator, she brings:
Operational scaling
Specialized knowledge spanning luxury hotels, multifamily housing, and RV park management.
Cross-sector fluency
Bespoke SOPs and coverage models tailored for the unique demands of seasonal hospitality.
Intentional revenue
Occupancy and pricing strategies driven by real-world data and channel optimization.
Amy Hansen
Senior Operator & Strategic Principal
20+ Years Leadership Experience
Guest-centric design
Mapping the customer journey to ensure high loyalty and consistent word-of-mouth growth.